116. From Corporate America to Flower Farming: How One Entrepreneur Found Her Dream Business (and Built It with Cash!)

Turning Dirt Into Dollars! Meet Jennifer Gulizia — a woman who took a four-week toe-dip into corporate America, followed by a five-year deep dive into banking, to finally realize that a creative career was her true dream. After building a successful six-figure photography business, Jennifer pivoted once again, this time to flower farming — and she did it all in her own backyard, with cash. No debt, no loans, just a modest (hint the sarcasm) $20,000 investment and a whole lot of grit.

Despite a rocky start, Jennifer turned a quarter-acre lot into a profitable flower farm, fueled by her relentless determination and a commitment to learning. This isn’t just a success story — it’s a story of resilience, reinvention, and the power of building a meaningful, sustainable business. If you're ready for a dose of inspiration, Jennifer’s journey will show you how to turn your passion into profit, no matter the obstacles.

WILDFLOWER SHOWNOTES : shannaskidmore.com/jennifer-gulizia

📌 RESOURCES MENTIONED:

Floret Flower Farm

10x is easier than 2x 

Kiss the Ground

Who, not how

Jennifer’s Podcast